We’re pleased to present the award-winning L’Occitane Mediterranean Olive Tree, which was on display at their flagship New York shop. We provided the custom-fabricated tree that became part of the immersive concept store.
The entire shop was created to be experimental and disruptive – a new way to engage shoppers who were used to buying things online. The interactive elements included a rain shower sink, free hand massages, virtual reality headsets, and a trio of yellow bikes in front of a Provencial French backdrop. Selfie opportunities were everywhere – including the L’Occitane Mediterranean Olive Tree by Plantworks!
Olive trees are an important component of the L’Occitane brand. Olives are one of their five main product ingredients, along with lavender, verbena, almonds, and immortelle. L’Occitane sources only authentic, local products that are grown in the Provence area of France.
The symbolism is so important to L’Occitane that the brand used a specific olive tree from the Valensole Farm (in Provence) as a signature element in their branding. It was even featured on their shopping bags!
AWARD-WINNING L’OCCITANE MEDITERRANEAN OLIVE TREE
The store’s design and components have won multiple awards, including Retail Design Institute’s 2018 Store of the Year.
–And the Store of the Year is…, Chain Store Age
L’Occitane’s Fifth Avenue store was also named the 2018 Spectrum Award Project Winner and included on the Insider Trends list of “31 of the World’s Best Brand Homes.” We’re proud to have our tree featured there, and we love what the press has been saying about it:
–L’Occitane aims for a more immersive, more disruptive flagship, Retail Wire
–Spectrum Awards Winner’s Book
Our L’Occitane Mediterranean Olive Tree was so realistic that it fooled many into thinking it was a real living tree! We can’t think of a better compliment on our design and creation.
–The Sweet Smell of France at the New L’Occitane flagship, Dandelion Chandelier
If you’d like a more detailed view of the shop – and our L’Occitane Mediterranean Olive Tree – check out this video from the Grand Opening
Mediterranean Olive Trees from Plantworks are some of our most popular creations. We also used them recently for two different projects in Las Vegas: CATCH restaurant at Aria Resort & Casino and Vanderpump Cocktail Gardens at Caesar’s Palace.
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